Counter Punch

We engage producers of inaccurate, unbalanced or overly biased content and fight back on your behalf.  With a team of journalism, public relations and crisis management experts, we take-on rogue bloggers, ill-informed reporters and publishers of unbalanced and inaccurate content.

The Process

The process begins with a consultation with a public relations crisis manager with experience counseling companies on all manners of communications challenges. mounts a reputation defense on your behalf.  We develop a strategy to analyze the offending online content using one of our team of fact checking experts – a network of former journalists, scientists and industry experts.  We develop a plan and strategy in conjunction with the client.

  • We fact-check, cross-reference, contextualize and objectively review the material posted about you or your company.
  • We perform an expert analysis of offending online content
  • We review the article or blog post for truthfulness, fairness and objectivity and commitment to journalistic principles of balance and accuracy.
  • We develop a detailed report of our findings, giving the content a thumbs-up or thumbs-down rating.
  • We deliver the report to the client who then has multiple options:
    • Use the report as a negotiating tool to make the blogger remove or amend the questionable content
    • Use the report as an internal or external tool to educate employees, clients, investors or prospects about the validity of the blog post.
  • Lastly, we can distribute the report, via news release and electronic wire service, to a wider, online audience – effectively creating online content that the blogger must now face.  “The tables are turned.”

Strongest Option

The news release represents the strongest option to fight back against the writer of offending content.

As communications experts with more than 20 years of experience in public relations crisis management and publicity campaigns, we know how to distribute news.

  • Your news release will have a permanent home online that you can link to from your website and post to Twitter, Facebook and LinkedIn and other social media sites
  • We also post your release to our blog, Twitter and Facebook sites

Guaranteed Online Coverage

We distribute your release using a state-of-the-art online distribution system which reaches hundreds of media outlets, news sites and blogs. It’s a cornerstone of your reputation defense.  We guarantee coverage on Yahoo! Finance, CBS Marketwatch and dozens of national, regional and local websites including television affiliates for ABC, CBS, FOX and NBC. The distribution will trigger Google News Alerts for search terms associated with the report, and we guarantee electronic submission of your news release to editors and reporters at The New York Times, Thomson Reuters, The Wall Street Journal, USA Today, Bloomberg, Dow Jones and UPI.