Managing Online Brand Hate

ManageOnlineBrandHate

PR Daily recently published our blog post about Managing Online Brand Hate.

When confronted with negative online content that hinders your business or damages your organization’s reputation, the best advice is to remain calm and make a sound assessment. While the first reaction may be to blast away at the hate blog, defamatory post, negative news article or nasty review, brand managers have found that it makes more sense to slow down and develop a strategy before confronting the source, assuming you can figure out who posted the negative information in the first place.

Read the entire article here.

–John

Call me to discuss your online issue at 888-960-0086, ext. 701

Call me to discuss your online issue at 888-960-0086, ext. 701

Digital Is Not Necessarily Forever

One of the Internet’s big secrets is that digital is not necessarily forever. Content can actually be removed from search results and sometimes entirely from cyberspace. I’m not saying it is easy or that removal practices are prevalent, but it can be done.

Human beings are fallible, and we all make mistakes. Sometimes our errors in judgment, both large and small, find their way online. In some cases, people break the law and the details end up on news websites. In other situations, a person slights another person (sometimes unintentionally) and a digital version of the story finds its way online.

Blog sites, social media postings and message boards are often the biggest culprits but mainstream news sites also carry unflattering stories that can be damaging to an individual or a brand.

The common belief is that once something is posted online that it will stay there forever. Many people endure a feeling of helplessness at this thought, but options exist. Here are a few tactics which do not include suppression (so-called driving down) of negative content. Here, we are discussing outright removal.Read more

Defamatory Blog Posts Can Be Taken Down

Online reputation management takes on many forms. When negative information is posted online about a person or business, a number of strategies can be employed. A business can respond to the criticism on review sites, like TripAdvisor or Yelp, by replying to a negative comment. One can also reply to an offending blog post. Some companies employ ORM companies to push down (suppress) negative content. We also offer another way for companies to respond.

However, if a web posting is truly defamatory, then it can be removed, but you are going to need legal counsel. We have pulled together some basic information on defamation, culled from our experience with journalism and media law. (We are not lawyers and what we have posted is not legal advice. If you think you have been defamed, contact a lawyer right away.)  Defamatory blog posts can be taken down.  It just takes some work.

Defamation, simply put, is a catch-all term for any statement that is knowingly false and intended to hurt someone’s reputation. It is further subdivided into libel (written defamation) and slander (spoken defamation.) Because of the infinite memory of the Internet, defamatory statements that are posted online often have a significant shelf life, which can have a long-term negative effect on the individual or business mentioned.

If you feel you need to take legal action, there are steps that can be taken to remedy the situation. Successfully trying an online defamation case can prove difficult but it can be done.Read more