Suppression is classic part of the online reputation management mix yet only one of  several that we recommend.  The general concept is to “push down” negative search results. This tactic doesn’t get information removed from search engines, but rather pushes negative content down by flooding the Internet with positive or benign competing content. We create new online content that will appear on the search engines ahead of negative posts. The negative information will still be available, but, if successful, it will be on page two or three of search results — pages that a much smaller percentage of searchers view.