Manage Online Reviews

Online reviews can have a tremendous impact on a business. Studies have shown that more than 80 percent of consumers are influenced by online reviews when making sales decisions. The logic is very simple. For example, if two companies offer a similar service and one has many top ratings and the other does not, consumers are going choose the better-rated company. Consumers may also travel further for highly rated companies and potentially never patronize lower-rated ones – sometimes sending them into a business death spiral.

Review sites like Google Places, Yelp, TripAdvisor and CitySearch can make or break a business that generates income from online search. Some metrics even calculate quantifiable changes in revenue when a company increases or decreases in star ratings.

In many instances, business owners come to us because they feel they have been victimized by negative reviews. Typically, there are three options.

The tactic that works best to combat negative reviews — and also build a firewall against future bad reviews — is to implement a system to regularly secure positive customer feedback. This can be accomplished in a number of ways.

Businesses can simply ask their clients or customers to post a review online. This may be coordinated by printing postcards with information about review sites and handing them to customers after a transaction.

We also offer an automated system that systematically asks customers for their feedback on your behalf. It encourages positive reviews and helps identify those customers who may be inclined to write a negative review.

Our system can help generate positive reviews on a number of top review sites including, but not limited to:

  • Amazon
  • Angie’s List
  • Avvo
  • BBB Better Business Bureau
  • Bed and Breakfast.com
  • Bing
  • City Search
  • dexKnows
  • Etsy
  • Facebook
  • Foursquare
  • Google + Local
  • HealthGrades
  • Homeadvisor
  • Homestars
  • Houzz
  • Insider Pages
  • Lawyer Ratingz
  • Manta.com
  • Merchant Circle
  • N49.ca
  • RealSelf
  • SuperPages.com
  • TripAdvisor
  • True Local.au
  • Twitter
  • Vitals
  • Weblocal.ca
  • Yahoo Local
  • YellowPages.com
  • YellowPages.ca
  • Yelp
  • Zillow

For more information on increasing positive reviews or combatting negative reviews, contact us at (888) 960-0086.